Today, the overall route of the Tour de France 2022 was presented in Paris in front of hundreds of invited guests and the world press. Here, the Danish tour start was in the center, where i.a. H.K.H. The Crown Prince spoke about the Danes’ joy of cycling, and the parties behind the Danish tour start showed their new film about Denmark as a cycling country.
The mayors of the five Danish destination and start cities, Minister of Trade and Industry Simon Kollerup and H.K.H. The Crown Prince was all present when race director Christian Prudhomme today presented the 21 stages for next year’s Tour de France at the Palais de Congrès in Paris. The presentation began this year with a focus on Denmark and the Danish cycling culture.
“The overall Tour de France route for 2022 has today been presented to the world press based on the three unique stages in Denmark and the story of the Danish cycling joy. It’s so big! When one of the world’s biggest sporting events starts next summer in Denmark, we will make a yellow folk festival across the country – and use the opportunity to show our beautiful cycling country and cycling joy to the whole world, “says Lars Weiss, Mayor of Copenhagen and Chairman of the Grand Board Departure Copenhagen Denmark (S).
Before Christian Prudhomme revealed the overall route for next year’s Tour de France, a new video was shown from the parties behind the Danish Grand Départ. The film focuses on the special Danish cycling culture, the five Danish destination and start cities and the Danish tour enthusiasm.
As part of the fact that the official Denmark is in Paris in connection with. the route presentation of the Tour de France, Dansk Industri, in collaboration with VisitDenmark and Food Nation, is holding a business promotion for Danish companies and invited guests at Danmarkshuset on the same day. At the same time, there will be citizen-oriented cycling events out in front of the house on the Champs-Élysées.
“With three strong Danish stages, the streets will be filled with summer-happy tourists, just as viewers from all over the world will follow the riders’ journey through our country. It is an obvious opportunity to show off the special Danish DNA, where our beautiful rural areas, the unique Danish cycling joy and many companies are also in focus. That is why we are already in the process of promoting the Danish business community, so that the yellow folk festival is also a showcase for the Danish business community. ” says Minister of Trade and Industry Simon Kollerup.
For the business promotion, there will be a focus on how healthy lifestyle, food enjoyment and gastronomy are closely linked to the approach we in Denmark have to cycling and sustainability, where the participating companies will present their solutions and products to stakeholders and invited VIPs, such as the Crown Prince, Minister of Business, mayors and sponsors.